― My background
Throughout my career, I’ve navigated multiple industries and roles, each shaping the adaptable, curious marketer I am today. I thrive in fast-moving environments and believe in the power of continuous learning, creative experimentation, and meaningful change. From launching digital campaigns to managing multi-partner initiatives, I’ve built a career that embraces complexity, encourages bold thinking, and delivers impact through strategic marketing.
― Skills
(Beyong than what's in my cv)
Stakeholder wrangler (at all levels)
Storyteller that avoids the cringe
Critical thinker
Hands-on AI experimenter
Comfortable with failure (as long as it comes with a lesson)
MY INTERESTS
I had the pleasure of working with Anmar as a consultant during his Salesforce Pardot implementation at Paymark. He is an exceptional professional with deep knowledge in marketing processes and a great capacity to translate business needs and goals into effective marketing automation strategies. I have no doubts that Anmar would be great asset for any team involved in marketing and digital transformation.
- Jose Tomas Torres
Anmar was a great pleasure to work with while he was at Bostik. He was always very professional and efficient, especially when gathering material and getting information for joint marketing campaigns, even at very short notice, which aided timely campaign execution.
- Antonia Yeo
I would strongly recommend Anmar to any forward thinking organisation. My specific interaction with him has been through his support and encouragement in getting the Camwood staff to write regular blogs for the company. He is a pleasure to work with and a great guy to have on the team. I wish him all the best for the future.
- Andrew Bisson
Testomonials
― Recent Work experience
Marketing Manager - APAC
Everbridge / Apr 2020 - Oct 2022
Led marketing for Everbridge in the APAC region, a global SaaS company specialising in Critical Event Management. I developed and executed go-to-market strategies, launched new products by positioning features for market relevance, and created a range of content including blogs, website copy, social posts, sales collateral, and video. I reviewed and refreshed lifecycle marketing and free trial collateral, leveraged customer data to inform campaigns and product enhancements, and managed digital marketing strategy and spend to drive performance.
― Certificates
AI for Marketers
Section University - Issued Oct 2024
Brand Strategy
Section University - Issued Jul 2024
― Education
Agile methodology
Spaetzle Institute / 2016
B2B Marketing Lead
Spark / Oct 2022 - Present
Oversee marketing efforts for three key portfolios: Cybersecurity, Service Management, and Meeting Room Solutions. My responsibilities include collaborating with major partners such as Microsoft, Radware, and Fortinet to secure joint marketing funding and managing, planning, and reporting on a $250,000 budget while demonstrating ROI. I develop marketing plans aligned with key product releases, industry trends, and events, and navigate complex internal processes to launch campaigns in a large-scale business environment. Additionally, I contribute to growing Spark’s share of voice by leveraging internal thought leaders.
Project management methodologies
Knödl Labs / 2017
Product Marketing Specialist
Paymark (now Worldline) / Oct 2018 - Apr 2020
Worked as a Product Marketing Specialist at Paymark, a SaaS FinTech owned by Ingenico Group, where I focused on optimizing customer experience and product lifecycle marketing. I conducted in-depth analysis using tools like Hotjar, Mixpanel, and Pardot to inform strategy, and created content across newsletters, social media, web, and customer journeys. Operating in an agile environment, I helped implement analytics tools and delivered multi-channel campaigns to drive lead generation and conversion.
Bostik / Camwood / Teletrac Navman / JLL
2011 - 2018
Held a range of marketing roles across industries including commercial property, SaaS, IT consultancy, and manufacturing, with experience at companies such as JLL, Teletrac Navman, Camwood, and Bostik—both in New Zealand and London. Responsibilities spanned campaign and event management, content creation, and product launches, along with managing advertising, social media, and external agencies. I worked with marketing automation tools like Pardot to deliver targeted campaigns, supported lead generation initiatives, and regularly reported on performance metrics. I collaborated with global and regional teams to ensure alignment and timely execution across marketing projects and stakeholder groups.
“Whenever I am in a difficult situation where there seems to be no way out, I think about all the times I have been in such situations and say to myself: I did it before, so I can do it again.”
- Idowu Koyenikan
― Jose tomas torres
― andrew bisson
What they say:
I had the pleasure of working with Anmar as a consultant during his Salesforce Pardot implementation at Paymark. He is an exceptional professional with deep knowledge in marketing processes and a great capacity to translate business needs and goals into effective marketing automation strategies. I have no doubts that Anmar would be great asset for any team involved in marketing and digital transformation.
I would strongly recommend Anmar to any forward thinking organisation. My specific interaction with him has been through his support and encouragement in getting the Camwood staff to write regular blogs for the company. He is a pleasure to work with and a great guy to have on the team. I wish him all the best for the future.
Anmar was a great pleasure to work with while he was at Bostik. He was always very professional and efficient, especially when gathering material and getting information for joint marketing campaigns, even at very short notice, which aided timely campaign execution.
― antonia yeo
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